Think you can’t trust anything on the internet anymore?
We’re making it possible again.
Today’s consumers have to rely on a website address, the caption or simply their own eyes to determine if content is real. All of those can easily deceive.
The DeepTrust Alliance is making it simple to instill trust across the entire internet. We set the standards that simplify a consumer's ability to verify and trust the source of content and the tools to help internet publishers maximize that trust.
Impact Strategy
Convene Stakeholders
we are bringing together the most important stakeholders in the fight against misinformation.
Build Solutions
Build technology standards, best practices and collaboration tools to power the fight against disinformation.
Adoption via Alliance
Acceleration adoption of critical interventions across a team of rivals to fight deepfakes and misinformation.
Why a Network Approach?
No single entity has end-to-end control of digital artifacts.
Hardware, software, and humans all contribute to the creation and distribution of content.
Internet-wide scale requires viral adoption by developers.
Modern software is built on open standards and security — not proprietary technology stacks.
This is an arms race.
Solutions require human and technical interventions to counter threats — and we’re in a race to out-innovate nefarious actors.
Why now?
Election Integrity
The tactics and implications of the 2016 and 2020 intrusions are still only partially understood.
The cost and time to create convincing deepfakes is plummeting
A decent deepfake can be made for $1 in a few seconds.
Scrutiny around media companies is higher than ever
Market reaction to social media from CEOs is a harbinger of the potential impact of digital fakes.
Individual Organizations
Company-specific policies only solve narrow problems, and bad actors exploit differences to their advantage
Effects on Business and Society
Market Manipulation
$2.2T
Global digital ad spending through 2023 at risk due to credibility and user engagement
